Tuesday, March 24, 2009

PARADIGMA BISNIS

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Begerak adalah awal kesuksesan bisnis
ZAMAN semakin maju, dan waktu terasa cepat. flu barangkali, yang kita rasakan saat ini. Maka, agar kita tidak ketinggalan zaman, sebaiknya entrepreneur harus lebih mampu bergerak cepat. Lebih proaktif, dan berani mengambil risiko. Dengan dernikian, kita akan lebih mudah mengantisipasi kemungkinan munculnya berbagai kendala bisnis yang mungkin terjadi. Bukan, bersikap seperti dulu, yang hanya reaktif dan menghindari risiko.
Saya jadi teringat dengan Rupert Murdoch, yang melangkah cepat dalam bisnisnya. Pada saat boss perusahaan lainnya masih terlelap tidur, ia selalu menjadi penelpon pertama untuk inelakukan negosiasi bisnis. Dengan bergerak cepat, ia mampu mengambil keputusan lebih cepat dan pesaingnya. Bagi Murdoch, bergerak lamban adalah milik mereka yang kalah. Langkah semacam ml, saya kira menux~ukkan, jika kim tidak bertindak dan bergerak, tnaka bisnis yang kita geluti sekarang akan sulit bergerak xnaju. Karena, pada dasamya, bergerak adalah awal kesuksesan bisnis kita.
Dalam konteks ini, saya sependapat dengan Matthew I Kiernan, penulis “The Commandments of the 21st Century Management” yang mengatakan, bahwa dalam bisnis telah terjadi pergeseran paradigma. Jika, di abad ke-20, bisnis kita lebih terkesan stabil dan bisa diprediksi, namun di abad ke-21 atau di era millenium ketiga ini, perubahannya cenderung terputus-putus. Begitu pula, bisnis kita yang dulu Iebih didasarkan ukuran dan skala, tapi kini lebih pada kecepatan dan responsif Kepemimpinan, kalau dulu banyak dilakukan dari atas, kini dilakukan semua orang. Maka tak mengherankan bila dalam menjalankan bisnis di era milenium ketiga ini, memang dituntut untuk lebih luwes, tidak kaku. Sebab, perjalanan bisnis lebih dikendalikan oleh visi dan nilai-nilai, dibandingkan sebelutnnya yang semata-mata hanya dikendalikan peraturan dan hirarki. Selain itu, kalau kita dulu di dalam menjalankan bisnis selalu membutuhkan kepastian. tapi kini hams lebih toleran terhadap amtiguitas atau memiliki sikap mendua. Soal informasi bisnis demikian juga, yang sebelumnya hanya untuk pucuk pimpinan, tapi kini disebarkan ke semua orang. Sehingga, saat ini bisnis tak lagi mengandalkan pada analisis kuantitatif, namun lebih pada kreativitas dan intuisi. Tanpa itu, saya kira bisnis yang kita jalankan sekarang ini akan banyak tersendat atau sulk untulc maju. Bahkan, kalau dulunya kita berkeyakinan, bahwa masing-Inasing perusahaan bisa mandiri, tapi sekarang terasa sulit. Karena pada dasarnya, perusahaan-perusahaan akan saling tergantung satu dengan lainnya.
Pergeseran paradigma bisnis di era milenium ini, juga akan rnengajak kita, kalau dulu hanya berfokus pada organisasi internal, tapi kini kita harus lebih berfokus pada lingkungan yang kompetitif. juga dan integrasi vertikal ke integrasi maya. Seperti Amazon. com, toko buku virtual pertama dan terakbar di dunia maya. Bahkan. kalau dulu, kita hanya bersaing untuk pasar masa kini, tapi sekarang kita justru lebih tertantang untuk menciptakan pasan masa depan. Karena itu kita jangan lagi hanya mengandalkan pada keunggulan kompetitif yang berkesinambungan, tapi justru harus terus-menerus mencari keunggulan.Saya yakin, dengan kepekaan kita terhadap kondisi tersebut, ,maka kita akan lebih siap menghadapi kondisi yang berubah-ubah, lebih terbuka menerima ide-ide baru. Bahkan, kita akan lebih piawai dalam mengambil kesempatan bisnis, lebih berani mengambil risiko. dan tentu saja akan lebih siap meraih keberhasilan.
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Monday, March 9, 2009

Cara Mendapatkan HP atau IPod gratis

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Begini Kawan2 yang Hobinya pengen yang gratis-gratis. anda bisa mendapatkan Hp/iPod/PS 2,3 secara gratis dan tanpa embel-embel gini n gitu mudah banget skarang mas Dj akan terangkan caranya

  1. Pertama anda daftar DISINI
  2. kedua Anda Pilih Barang apa saja yang di inginkan "pilih gambarnya kemudian anda klik" atau anda langsuk klik Sign Up "tempatnya atas sendiri"
  3. ketiga anda masuk dalam tahap pengisian form "isi selengkapnya karena pengiriman akan dilakukan lewat Fed-ex pos internasional jadi jangan salah tulis alamat" dan di situ juga ada pilihan barang apasaja yang diinginkan jadi pilih yang benar.
  4. keempat tunggu ferivikasinya lalu anda masuk atau SIGN IN dengan email yang udah anda daftarkan dengan password anda.

Selamat Mencoba Di jamin GRATIS....!

Thursday, March 5, 2009

Internet Marketing

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Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the internet

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

Internet marketing is associated with several business models:

  1. e-commerce — goods are sold directly to consumers (B2C) or businesses (B2B).
  2. publishing — the sale of advertising.
  3. lead-based websites — an organization generates value by acquiring sales leads from its website.
  4. affiliate marketing — a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. There are many other business models based on the specific needs of each person or business that launches an Internet marketing campaign.

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.

Internet marketing as of 2007 is growing faster than other types of media.[citation needed] Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium. The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.

Internet marketing has had a large impact on several previously retail-oriented industries including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. Internet marketing is now overtaking radio marketing in terms of market share. In the music industry, many consumers have been purchasing and downloading music (e.g., MP3 files) over the Internet for several years in addition to purchasing compact discs. By 2008 Apple Inc.'s iTunes Store has become the largest music vendor in the United States.[

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